Wednesday, January 22, 2014

ComiXology's audience...on a map.

ComiXology, the number one non-game app in the US and preferred book app in France, Germany, Spain, Britain and Belgium. So what? Comics are a high art in France and Belgium. BD (Bande dessinée) is known as the 9th art. From the countries that brought the world Tintin, the Smurfs, and Marsupilami and popular comic albums are released yearly...this is surprising that they have accepted the new technology with open arms. The fact that 49% of ComiXology users are outside the US make me curious to see tablet sales worldwide, but wifi, internet access, and availability(and affordability) of tablets need to be factored in all the data. I am curious about what languages the releases are in. 15 Cuban users qualifies as "needs love" but zero is "send help" (North Korea, Yemen, Eritrea)...does language, poverty, popularity and politics factor in? How many comics were sold in other countries that needing "love"? I will be reaching out to ComiXology for more information on this. Does the catalog offerings change from country to country? India, Spain, The Philippines, Mexico, Australia, Brazil, Italy, China and Japan all have relatively strong domestic markets. One thing is for sure: where comic book stores may have limited distribution, digital offers have truly become world wide(minus 3 countries).

According to Robot 6, 20% of its readership is female. The anonymity of online comic book buying may account for its popularity (think of how Redbox took away the shame of the check out person judging your movie taste). Check out the ComiXology website for great deals on bundle packs, including many free and discounted issues.

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